Wilderness Trek: 2021 Souvenir T-Shirts

Wilderness Trek is a faith-based organization that helps teens, young adults, and families grow, through a wide variety of experiences in outdoor settings in Northern New Mexico, Colorado, Utah, and Texas. In 2021, the Executive Director at Wilderness Trek hired me to design a couple t-shirts for the organization to sell from their souvenir shop.

SERVICES

T-Shirt Design
Illustration

T-Shirt 1: Walk the Path

For continuity and recognition, I created the first t-shirt from the same illustrations (drawn in Procreate) I had created for the Walk the Path booklet which all participants received as a part of their experience.

The illustrations were basic 3 color ink illustrations, I modeled my style off of retro illustration styles from the 60s and 70s, and depicting the types of geography that Wilderness Trek participants experience.

T-Shirt 2: Sleep Under the Stars

One of the trek types at Wilderness Trek is specifically dedicated to parents and children, so I wanted to create the designs in a variety of styles. The second t-shirt targeted a younger or more whimsical audience. Like the previous illustrations, I drew these simpler, more whimsical/cartoony illustrations using Procreate & a tablet.

A lot of the adventure-style design I saw liked to utilize badge shapes, so I laid out my illustrations and typography in an oval shape. This “Sleep Under the Stars” concept used 3 inks, depicts a night sky, distant mountains, trees, a campfire, and lightning bugs.

T-Shirt 3: Sunset

The third t-shirt was a nice generic audience t-shirt featuring a sunset. Illustrated in Procreate and finished with halftone textures in Adobe Illustrator, this illustration mimics a popular style from the 1970s with an illustration masked in a circle. It depicts a sun setting over a series of 3 levels of mountain range, with trees in the foreground that interact slightly with the hand-lettered “Wilderness Trek”.

I was able to utilize negative space in my illustration to represent the trees in the foreground and the sky in the background of the image. This allowed me to keep the ink to 4 colors, and to add some unexpected/visual interest to the expected circle shape.

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