While working as a Freelance Graphic Designer with Barkley, I worked on the campaign for Shoprite’s 50th Annual Can Can Sale. ShopRite consists of 50 individually owned and operated affiliates with over 300 stores in the Northeast U.S. Shoprite started it’s Can Can Sale in 1971, a January sale primarily on non-perishable/pantry products at steep discounts.

Digital Ads – Pandora

I created 2 sets of digital ads for Pandora radio – one that focused more on the “stock up and save” call-to-action, and one that focused more on “celebrating 50 years of Can Can”. Each of these ads featured a well-known name brand item to grab audience attention for the sale.

Facebook Cover & Carousel

ShopRite’s Facebook page needed a new header for the duration of the sale, so I built a product grid in with the “50 Years of CanCan” logo create the header.

We also needed to create a carousel, so I used the wavy logo circles to pull the background through the full spread.

Yahoo Email Sign-In Screen

Social Post Gifs

We were given access to some of ShopRite’s commercials from the past 50 years, and we felt that some parts of the videos had a lot of nostalgic currency – great for social media posts. I combed through the videos and chose small segments and turned them into continuous gifs for the Social Media team to thread in through the month’s post schedule.

Home Page Makeover

Working with the Brand Manager, we designed a new homepage for the ShopRite website that carried the CanCan Sale campaign design all the way through. I created the hero image with product grid, icons that use elements from the campaign design, and .gifs from the nostalgia/legacy videos to entice clicks.

Animated Header

While on ShopRite’s website during the sale (except on the homepage shown above), this animated graphic became the website’s header – reminding customers about the sale and giving them a constant easy-access way to start shopping the sale, no matter what page of the website they’re on.

Web Banners

ShopRite wanted a series of web banner ads that featured a product and it’s sales price, to draw traffic and attention to their sale as well as their site. We were designing in June, however, for this January sale, so we didn’t have the details of the sale and opted to design a series of web banner “templates”.

These templates were designed to spec, with all the design and color elements locked in place, leaving only 3 editable fields – the product name, product price, and product image. When the details of the sale products became available, they were able to customize these banners as needed.

Twitter Ads

We also needed to create some ads for Twitter and the client really liked the ready-made templates we’d created for web, but were faced with the same problem – we didn’t have the sale details yet. So I created these ad templates with a basic product grid for easy swap-outs of the info once they have it.