This freelance project was for a Tennessee-based client who was starting a new subscription service company, Serenity. The client needed a packaging design for the box the items of his subscription service were shipped in, that would both brand Serenity and convey a relaxing and modern feel.

There was no existing branding or logo for the company, and the client only had a loose idea of the aesthetic he was looking for; greens, florals, and the name. I designed several solutions for this freelance project, which pleased the client.