While working as an Art Director at Fashion Forms, I was tasked with reaching a younger audience with our advertising. I planned and executed a new photoshoot with a younger model, and featured the U-Plunge Backless Strapless Bra in a natural outdoor setting for the 04/03/2015 issue of Star magazine.
This ad uses photography from a shoot I planned and directed, using wardrobe, accessories, a younger model, and the southern California coastline to highlight the product in a classy and tasteful way to appeal to a broader audience range. I did all of the photo retouching and designed the ad with playfully elegant typography (Port Vintage typeface) to give it a trendy look.
Graphic Design & Advertising 