The Legendary Gifts campaign for Legends Outlets was a bright, illustrative campaign including print and digital ads, signs, and social media assets for Mother’s Day, Father’s Day, and celebrating Graduates.

Each of the campaigns ended in a gift giveaway advertised through email, web, and social media marketing. The giveaways were an excellent way to get people excited and acquire new customer email addresses.

Mother’s Day

With mothers of all different shapes, colors, sizes, and circumstances to represent, I decided the better option would be to go in an illustrated direction and focus on the gift, with the idea that it might contain something from Legends Outlets. I started by drawing the package and then the flowers. Once I got them finished, I established the layout and the ribbon banner, and lastly the colors.

Father’s Day

With fathers similarly varied, I decided to replace the flowers with tools, grilling and sports equipment. I then chose a simple blue and an accent gold.

Graduation

With graduates, the illustrations representing them were very simple. A special emphasis was put on giving gift cards.