Itch-X is a non-medicated anti-itch gel, manufactured by B.F. Ascher, that has been on the shelves a long time. The product had some existing recognition among audiences aged 50 years and up, but very little under that. To address this issue, we created a social media campaign for Facebook and Instagram.

I used paper cutting and assembly, stop motion, digital illustration and motion graphics to bring the bright established product brand in front of a younger and more wide-spread audience in a visually exciting and relevant way.

Game of Thrones post: “Irritation isn’t limited to just waiting for your favorite shows to come back on the air…”

Top Performing Posts

During the course of the campaign, the viewership and following of the social media accounts grew by about 3x its original size.