Hallmark: Value Line Greeting Cards

While working for a studio/agency in Kansas City, Hallmark contracted us to design, illustrate, and layout a total of about 30 cards for their Value Greeting Card line.

While some of the artwork was provided for these cards, there were also some I got to illustrate “from scratch”. It was a really fun project to get to work on, but it had a challenging timeline for so many cards.

Hallmark provided the copy for the inside and out of each card. It was interesting to learn how to set up the files for the correct foil, glitter, flocking, and varnish sections.

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