This is a complete catalog design of all the products offered at Fashion Forms, created to be an asset for the sales team and for trade shows.
When I took on the project, the company’s sales materials were scattered and outdated. I created a catalog, printed and bound like a magazine, and a digital .pdf for online perusal.
This was a large project I initiated, directed, designed, and completed as an Art Director. I planned a dedicated photoshoot specifically directed to supply consistent product shots for this catalog. I retouched all the photos myself, and spent significant time on correcting the lifestyle/editorial images from disparate photoshoots (over the span of 8 years, different cameras, different photographers) into similar colored and retouched states so they would all appear more cohesive. I also laid out all typography and prepped all files and links for printing.
To accommodate and introduce new seasonal products, a double-sided insert page (that could be edited/renewed with every trade show or new season without a full reprint of the catalog) was designed to be placed inside the catalog booklet.
Graphic Design & Advertising 