This was a logo and branding project for a New York-based company, Blaenket, a weighted blanket retailer.

When the client reached out to me, she already had a good idea of what she was looking for, and had already considered things like colors, aesthetic, fonts, etc. I designed the logo from Havana Sunset Script and Montserrat.

The client provided me with some beautiful imagery from her favorite photographer to help me choose a color palette that represented her company best. She wanted it to be a natural/neutral palette.

Bonus Gifs

As a bonus thank you to the client, I created these gifs for her social media, where she wanted to have an urban night-life kind of feel. The flashing neon sign represents the two words/concepts that combine to create the brand name (Blanket + Bae = Blaenket). While it seemed redundant to do that with the logo design itself, social media seemed like the perfect place to introduce and explain the idea.